Phone call

I saw this bus shelter ad for Seamless.com, an online food delivery service, in my neighborhood this morning:

How old was the copywriter?

I can remember calling to book a flight…sometimes still do if an agency is handling the travel arrangements for a business meeting that I’m attending.

Write for your audience, not yourself, young people.

And Seamless, if you send me a coupon code, we can forget all about this.